Category: Fundraising

Happy October! Last Quarter Fundraising Tips

We only have 12 weeks left to fund-raise in 2017! But fear not, we’re here to help!  Here are few tips to get you ready for your year-end campaign!

Step One: Prepare and Plan!

October may be the beginning of the fourth quarter, but it is not too late to start thinking about those year-end donations!

  • Assess past year-end results and define your goal
  • Evaluate your data and segment your donors
  • Outline your communications based on key dates and donor preferences. Develop a communications calendar for October, November, and December

Step Two: Craft a Compelling Story and Make Giving Easy!

The holidays is a time a gratitude and giving! It is also a great time to share your story!

  • Build your case for support around individual stories of how your nonprofit is making an difference. Put a face on your appeal! A compelling story shows why you need your donor’s help and why the funds are important now!
  • Make giving donations as easy as possible. Show donors how their gift will impact your cause (i.e. – meals served, houses built, or animals vaccinated) and how much is needed to reach your goal so they understand the value of supporting your mission.

Step Three: Plan for a Strong Campaign Push in December!

33% of donations made in December occur on the 31st of the month. Be prepared for last-minute year-end donors!

  • Make sure your website is ready for year-end giving. Update the homepage of your website to feature your year-end giving campaign. Make it as easy as possible for donors to connect to your donation page.
  • Send weekly communication pieces the last two weeks of the year. Most donors know they will make a year-end gift, but some are still undecided about how much they will give. Continue to share your case for support and make it easy for them to give at the last moment.

 

Keeping up with Fundraising

Written by Maya Cacavas

Fundraising is an important topic to stay current.  With more than 18,000 nonprofits in Los Angeles alone, keeping up with our peers and spearheading new standards can be challenging, to say the least.  Trying to sort through different suggestions of what’s new and what’s working for other may seem a bit daunting.  The good news is we have sifted through some of what’s out there for you and are excited to share a couple of the highlights we found right here.

Branding:  Branding is key to fundraising in any nonprofit organization.  Effective branding can help to instill confidence in your potential donors.  Let’s look at Girl Scouts of America as an example of effective branding.  Most of us know when we see that green and white logo who and what we’re supporting.  We can give our support with confidence, knowing that there is a real organization behind that brand doing real and important work.  A good brand will catch the attention of the people who see it.  It will send donors a strong message that you have an important mission, and a strong group of people supporting that mission.  Build your brand and share it !

Make Donating Easy:  Making sure our websites are user friendly is a point growing in importance today.  A few ways to do this are to avoid the long, laborious forms for donors to complete.  Instead, limit the request for information to only the fields that are needed.  You can also suggest giving amounts which donors can click on to donate (and which have been proven to encourage more giving).  Be sure that there are no promotions around the donation portion of your site; we want to keep the focus on donating or getting involved with the organization.  Make sure fundraising & donations can be easily accomplished through our websites and through those little handheld devices as well.

Many cell phones function like mini computers so ideally our websites should be designed to accommodate them.  I am sure I’m not the only one who has tried to make a purchase or sign up for something using my cell phone only to be met with disappointment when the website does not support mobile use.  If you’ve been there, you know how frustrating that can be, so it is really important to ensure that our potential donors don’t encounter that problem.

We hope you enjoyed our share on fundraising this week!  Stay tuned as we post weekly articles on different topics on all things nonprofit.  Have a great week!

Workshop Highlight: Philanthropy and Individual Giving

By Maya Cacavas 

The number one question we get from our nonprofit partners is “how can we raise more money?”

This question is an important one for any organization looking to raise awareness for their issues and causes. Last week, Social Action Partners hosted a workshop with guest speaker, Laura Ferretti, founder of Impact Philanthropy, who providing some fundraising tips in individual giving.

Check out some of the presentation highlights below!

Form 990’s: A Treasure Chest of Information

 The IRS requires all grant making foundations to file a Form 990, which are available to the public. (Guidestar is a great resource for this).

  1. Identify funders in your area. Because most foundation give locally, identifying funders in your area is a great first place to start.
  2. Review grants given and past grantees. This information is at the end of Form 990. There you will find a list of grants made in the prior year. The jackpot is when they give you each grant line by line and tell you exactly what it was for – program base (youth, community), programs, operating, etc.
  3. Look for organizations and causes similar to you. When you identify which foundation(s) are giving money to causes similar to you, you can start focusing your efforts.

While identifying your target foundations is a critical first step, the most important, is the second step – building the relationship.

 Relationships, Relationships, and Relationships

In many areas of life, what gets us from point A to Z – aside from hard work, passion, blood sweat and tears! – is our relationship with others.  Most of us can recall at least one scenario where we received a promotion, got that cool new job offer, or had some amazing opportunity come our way due to a person’s highly regarded opinion of our work.  There is no denying that relationships are an important component of any business model, and fundraising is no exception.  Here are four steps to follow when working with a donor:

  1. Identify the donor
  2. Cultivate a relationship with the donor
  3. Solicit or ask for money
  4. Steward the donor – continuing to cultivate the relationship after the donor has given to your organization

But how do you cultivate a relationship when donors won’t respond to our e-mails, text messages, voicemails, or personalized, jolly singing grams?

Because donors are more likely to give to someone they know, you have to be proactive in building those relationships. One of the best ways to get in front of a donor is to buy a ticket to an event they are hosting or attending.  Check their website, search for upcoming events, i.e. community events, award dinners or galas, and make sure to attend it is open to the public.  It is important to have a presence so you can make connections with your potential donor.  As Laura said, “To become an effective fund raiser, you have to be a giver.”

Building relationships takes time, and engaging donors who will consistently give to your cause will take time and effort.  But once you have invested in that relationship, the ask (or solicitation) will be much easier and much more likely to result in the outcome you are looking for.  And when your endeavors yield success, don’t forget to continue to invest in and nurture that donor relationship!  We have a much better chance of getting a gift from a recent donor than getting a gift from a new one.

 

Join our mailing list to receive information about future workshops and learn more about Social Action Partners’ services. If there is a topic related to nonprofit capacity building that you are interested in learning more about, please don’t hesitate to contact us and let us know!

 

3 Ways Board Members Can Fundraise Without Asking for Money

Startup Stock Photos

A board member recently asked me “what can I do to help our organization bring in more money?” I was pleasantly surprised by the question and that he actually wanted to fundraise. Many nonprofits experience challenges engaging their board in fundraising activities. In fact, the idea of asking for money tends to be a sore spot for most people.

The good news is there are a lot of ways a board can support fundraising without actually asking for money themselves. Here are three ways to help you get started this week!

  1. Make Their Own Gift: The truth is every board member should be a current donor to your organization. One best practice is to have a “Give or Get” policy where board members have the option to donate (give) a certain amount of money every year or raise the equivalent amount from others (get). Some organizations have set amounts in their policy, others ask their members to give an amount that is significant to them based on their own capacity. It up to you!
  2. Thank the Donors: Stewardship is an important, yet often overlooked, strategy in fundraising. Board members can write thank you notes, make personal phone calls, or have lunch with high-worth donors. This not only deepens relationships with current donors, but it also provides an opportunity for board members to express why they support your mission!
  3. Host a Friend-raising Event: Host a small event where board members can invite their friends and network to come learn more about your organization’s mission and the great work you are doing. The purpose of this event to increase awareness of your organization. Donors are real people and fundraising is more than just money! Friends who are fired-up and passionate about the work you are doing can lead to limitless possibilities!